Priya Sidhu is a Canadian beauty creator and certified medical aesthetician who was born on November 4, 1995, in Canada. She is Canadian by nationality and is of Punjabi Indian ethnicity. Raised in Canada, she speaks English and Punjabi and frequently embraces her South Asian heritage through her beauty, fashion, and lifestyle content. Priya pursued professional training in medical aesthetics and became a certified medical aesthetician, combining her industry knowledge with digital content creation. Family is an important part of her life, and she has publicly shared moments with her husband, Rajbir, as well as her sister and pet dog on social media. She currently divides her time between Chicago and Toronto, as reflected across her social platforms. Her Instagram username is @priyasidhu, where she has over 175K+ followers, while her TikTok account @priyaasidhuu has over 100K+ followers and more than 4.5 million likes.
Priya Sidhu began her content creation journey by publishing her first Instagram post in December 2014. Over the years, she established herself as a trusted voice in the beauty and fashion space by creating makeup tutorials, skincare routines, product recommendations, hair styling videos, outfit inspiration, and lifestyle content. Her professional background as a certified medical aesthetician allows her to provide practical skincare advice while explaining products and treatments in an accessible way. She has collaborated with numerous beauty, skincare, fashion, and lifestyle brands through sponsored campaigns, paid partnerships, and product reviews. One of her notable collaborations includes working with Johnnie Walker, demonstrating her ability to partner with major international brands beyond the beauty industry. Across Instagram and TikTok, Priya produces content featuring everyday makeup looks, bridal-inspired beauty, seasonal fashion trends, skincare education, and beauty product reviews. Her approachable personality and consistent posting have helped her build a strong community of followers who appreciate both her professional expertise and relatable recommendations. She continues to expand her digital presence while balancing beauty education with fashion and lifestyle content for audiences across Canada and the United States.
Outside her professional career, Priya Sidhu enjoys spending time with her husband, family, and friends, often sharing glimpses of her everyday life through social media. Her content regularly features travel, family celebrations, food, shopping, fitness, and moments with her pet dog. She is also a supporter of the Toronto Blue Jays and has shared experiences attending sporting events and concerts. Her social media reflects a balanced lifestyle centered on family, beauty, wellness, and self-care while maintaining an authentic connection with her audience. Through her content, she encourages confidence, personal style, and healthy skincare habits without losing sight of the importance of enjoying everyday life.