Srija Dammu is an Indian social media influencer and reality television personality who was born on July 26, 1997, in Visakhapatnam, Andhra Pradesh, India. She is Indian by nationality, belongs to a Telugu Hindu family, and primarily speaks Telugu and English. She completed her intermediate education before earning a Bachelor of Technology degree from Shri Vishnu Engineering College for Women, Bhimavaram. Before entering the entertainment industry, she worked as a software engineer at Infosys and later Accenture, demonstrating a successful shift from a corporate career to digital content creation. She currently divides her time between Visakhapatnam and Hyderabad. On Instagram, she is active under the username @srija_sweetiee, where she has over 300K+ followers and shares lifestyle content, reels, travel moments, fashion updates, and highlights from her reality television journey. She also collaborates with brands through Instagram and YouTube and can be contacted for professional partnerships via her publicly listed business email.
Srija Dammu began her public journey as a digital content creator, building an audience through entertaining reels and relatable lifestyle content. Her breakthrough came with Bigg Boss Agnipariksha, where she impressed viewers with her confidence, resilience, and competitive spirit, eventually finishing as the second runner-up. Her strong performance earned her a place in Bigg Boss Telugu Season 9, hosted by Nagarjuna, where she entered the house as one of the commoner contestants in the season’s double-house format. The reality show significantly increased her visibility among Telugu television audiences and expanded her fan base across social media. Alongside her television appearances, Srija continues creating fashion, lifestyle, travel, and entertainment content while partnering with brands for promotional campaigns and influencer collaborations. Her ability to connect with audiences through both digital platforms and television has established her as one of the emerging personalities in Telugu entertainment and the creator economy.
Outside her professional life, Srija Dammu maintains a relatively private personal life. She is unmarried and has not publicly disclosed detailed information about her parents or siblings. Through her social media presence, she presents herself as cheerful, energetic, and approachable, often sharing positive moments from her daily life and interactions with followers. Her content reflects her interests in travel, fashion, lifestyle, and personal growth while maintaining a balance between her public image and private life. Her authenticity and friendly personality continue to earn appreciation from fans across the Telugu-speaking community.